Mark Zuckerberg admits settings had become too complicated but denies company is trying force people share their data
Facebook’s founder Mark Zuckerberg unveiled simplified method controlling privacy on the giant social network tonight, acknowledging it had become too complicated insisting his company was not trying force people share their data.
The new controls – whereby variety of different levels can be applied with simple click of button – will be rolled out across the 450m users of the worldwide network over the next few weeks, said Zuckerberg at press conference at the company’s headquarters.
The controls will offer four basic settings: share data with everyone, with “friends friends”, “friends only″ or “recommended” – which shares certain information, such as family information, with everyone photos and videos only with friends friends.
However, Zuckerberg insisted privacy was still important and dismissed suggestions that Facebook relies on selling personal data to advertisers to grow.
“People think that we don’t care privacy, that’s not true,” Zuckerberg said. “There’s balance. More more people want share information, as long as they have good controls over that, think that’s where the world going.”
He insisted that Facebook does not use data gleaned from users’ pages sell advertisers – and that that means it does not matter what privacy settings are applied for Facebook be able sell adverts.
“The principle that we don’t give any information advertisers. We target ads people ourselves. Advertisers come us adverts that they want shown particular [demographic groups of] people, we take ad show it person that we think will be interested that information. So it doesn’t matter who you’re showing your data to. It doesn’t matter whether you share it at all.”
Zuckerberg acknowledged intense criticism of site’s privacy settings had meant it was “an intense few weeks”.
He also admitted that online criticism complexity altering Facebook’s privacy settings had hit home that it had been changed as result.
He acknowledged discomfort that has been expressed but said it has not had any noticeable effect user numbers.
“We track what’s called promoters – people who would recommend others join Facebook. They’re good indicator whether we’re going grow. We find that whenever we change something – anything – whole network, level promoters goes down. But then over time it slowly comes back up until it goes above level it was before,” he said.
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