Hulk Hogan suing cereal for using his likeness in a commercial

Hulk Hogan’s alimony payments must be much worse than anyone thought because he’s now suing a cereal company for using his likeness in a commercial.

The commercial features Bam-Bam of the Flintstones fighting a wrestler named “Hulk Boulder”. Bam-Bam won when referee Earl Hebner got distracted by Fred and Barney.

In fairness to the Hulk, that is most definitely a depiction of him. I don’t recall any roided-up wrestlers in the last 30 years with a blond Fu-Manchu. Although, I should admit, I wasn’t privy to the dark era of the WCW in the mid-90s so I guess I could be wrong.

The complaint goes on to mention Hulk’s vast popularity, including his appearance on the cover of Sports Illustrated and having his own Saturday morning cartoon.

For her part, Pebbles Flintstone was not named in the lawsuit. Seems a bit odd considering she bears a striking resemblance to the Hulk’s daughter, Brooke Hogan. And by that I mean, both have a propensity to be half-clothed.

Hulk Hogan trying to bodyslam ‘Hulk’ cereal commercial (video) {The Hollywood Reporter}